{"id":2581,"date":"2026-04-21T16:35:13","date_gmt":"2026-04-21T16:35:13","guid":{"rendered":"https:\/\/alisonandreistudio.com\/?page_id=2581"},"modified":"2026-04-21T16:43:18","modified_gmt":"2026-04-21T16:43:18","slug":"nuzda-redesign-de-mascote","status":"publish","type":"page","link":"https:\/\/alisonandreistudio.com\/en\/nuzda-redesign-de-mascote\/","title":{"rendered":"Nuzda \u2013 Mascot Redesign"},"content":{"rendered":"
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Redesign de mascote para marca tradicional do segmento aliment\u00edcio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O Projeto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em 2016, desenvolvi a revitaliza\u00e7\u00e3o do mascote da Nuzda, empresa paranaense do setor de embutidos.<\/p>

O objetivo foi atualizar o personagem j\u00e1 existente, preservando reconhecimento da marca e fortalecendo sua presen\u00e7a visual em embalagens e materiais promocionais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O Desafio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Modernizar um personagem tradicional sem romper com a mem\u00f3ria afetiva j\u00e1 constru\u00edda junto ao p\u00fablico.<\/p>

Era necess\u00e1rio equilibrar nostalgia e atualiza\u00e7\u00e3o visual.<\/p>

A revitaliza\u00e7\u00e3o entregou um mascote mais amig\u00e1vel, atual e funcional para comunica\u00e7\u00e3o comercial, mantendo os elementos cl\u00e1ssicos reconhecidos pelo consumidor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aplica\u00e7\u00e3o da marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Redesign de mascote para marca tradicional do segmento aliment\u00edcio. O Projeto Em 2016, desenvolvi a revitaliza\u00e7\u00e3o do mascote da Nuzda, empresa paranaense do setor de embutidos. O objetivo foi atualizar o personagem j\u00e1 existente, preservando reconhecimento da marca e fortalecendo sua presen\u00e7a visual em embalagens e materiais promocionais. O Desafio Modernizar um personagem tradicional sem […]<\/p>","protected":false},"author":1,"featured_media":2586,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2581","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/pages\/2581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/comments?post=2581"}],"version-history":[{"count":4,"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/pages\/2581\/revisions"}],"predecessor-version":[{"id":2589,"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/pages\/2581\/revisions\/2589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/media\/2586"}],"wp:attachment":[{"href":"https:\/\/alisonandreistudio.com\/en\/wp-json\/wp\/v2\/media?parent=2581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}